Methods and apparatuses for pay-per-call advertising in mobile/wireless applications

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 10074110
APP PUB NO 20090067599A1
SERIAL NO

12269010

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.

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Patent Owner(s)

  • YELLOWPAGES.COM LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Agarwal, Anuj San Francisco, US 25 1255
Ahuja, Nitin Redwood City, US 20 1226
Altberg, Ebbe Mill Valley, US 134 7866
Faber, Scott San Francisco, US 158 9046
Halstead, Mark Arthur Buchler Auckland, NZ 7 711
Van, Der Linden Sean Berkeley, US 139 7416

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