Upfront advertisement purchasing exchange

Number of patents in Portfolio can not be more than 2000

United States of America

PATENT NO 10607261
APP PUB NO 20150066662A1
SERIAL NO

14474962

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Via input from an advertising purchaser, a publisher specification is defined. The publisher specification provides impression information regarding impressions desired by the advertising purchaser. An auction is conducted by receiving one or more bids (that comply with the specification) from one or more publishers. A determination is made regarding which of the one or more publishers has provided a successful bid. The advertising purchaser is enabled to provide one or more advertisements to the one or more successful bidding publishers.

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First Claim

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Patent Owner(s)

  • VIANT TECHNOLOGY LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Knapp, Jason J A Solana Beach, US 12 134
Vanderhook, Timothy Charles Newport Beach, US 5 60

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