Advertisement selection system supporting discretionary target market characteristics
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United States of America Patent
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May 6, 2003
Issued Date -
N/A
app pub date -
Jan 31, 2001
filing date -
Mar 12, 1999
priority date (Note) -
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status (Latency Note)
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Abstract
An advertisement selection system is presented in which vectors describing an actual or hypothetical market for a product or desired viewing audience can be determined. An ad characterization vector is transmitted along with a consumer ID. The consumer ID is used to retrieve a consumer characterization vector which is correlated with the ad characterization vector to determine the suitability of the advertisement to the consumer. The consumer characterization vector describes statistical information regarding the demographics and product purchase preferences of a consumer, and is developed from previous purchases or viewing habits. A price for displaying the advertisement can be determined based on the results of the correlation of the ad characterization vector with the consumer characterization vector.
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