Method and system for generating and using a computer user's personal interest profile
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United States of America Patent
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Mar 25, 2003
Issued Date -
N/A
app pub date -
Aug 4, 1999
filing date -
Aug 4, 1998
priority date (Note) -
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Abstract
A method and system of this invention that provides for profiling a user of the Internet according to predefined categories of interest is described herein. This invention includes scanning content information of an Internet user to generate unknown data and processing unknown data to determine its relevance to predefined categories of interest. This relevance is indicated in a matching rating system, analyzing attributes such as length of time reviewing content information, frequency of encounter, recency, strength and closeness. With comparisons such as these, this invention generates a match of the unknown data with the predefined categories to form a profile of the user that may ultimately be used to target offers to users based upon the profile.
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