Importance

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Abstract

The present invention relates to a method for providing targeted information to an insured patient and/or to a health care provider based on information assembled and submitted at the time of the insured patient's visit to a health care provider. The targeted information is based on claim data which is inputted to a claim adjudication program through electronic data interchange (EDI) between the health care provider and a payer. The system and method of the present invention, delivers information, such as advertisements, coupons, informative medical information, etc., wherein this further information is selected for delivery to the insured and/or provider based upon information submitted. For example, if the submitted information indicates that the insurance claim is related to prenatal care for a pregnant woman, coupons for baby supplies (such as baby food, diapers, clothing, etc.) may be delivered. As a further example, a prescription drug compliance message for any drugs prescribed to the patient may be delivered. In this way, the information may be delivered promptly to those insureds and/or providers who likely have a need for the information.

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First Claim