System and method for tracking web campaign effectiveness
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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-
N/A
Issued Date -
Oct 18, 2001
app pub date -
Dec 18, 2000
filing date -
Dec 17, 1999
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.
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Cited Art Landscape
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