Earning and using benefits for responses to internet advertising at a merchant location
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Oct 25, 2001
app pub date -
Feb 22, 2001
filing date -
Feb 25, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
An incentive benefit program compensates customers for viewing advertising and other activities while conducting business at a host merchant. The compensation is in the form of an immediate discount toward goods and/or services at the host merchant. The discount may be a reduction in the customer's bill, or additional product from the merchant. For example a customer may respond to ads on a display terminal of a gasoline pump while dispensing gas. The customer can then immediately receive additional gas or a reduced cost for the gas dispensed. A user releases no inherently valuable information, such as an email or home address or credit card number, to any entities to receive benefits. The user remains anonymous to the benefit provider and others. According to the invention a customer easily obtains benefits anonymously while the host merchant earns loyalty from such minimally identified customers.
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