Systems, methods, and computer program products for facilitating the establishment of cross-referral agreements among members of a marketing community
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Nov 1, 2001
app pub date -
Mar 20, 2001
filing date -
Mar 27, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Systems, methods, and computer program products that facilitate the establishment of cross-referral agreements among members of a marketing community (i.e., businesses) are provided. A communications server is configured to send messages to clients (i.e., customers and/or potential customers) of members pursuant to cross-referral agreements between members. An agreement server is configured to allow members of the marketing community to negotiate and establish cross-referral agreements with other members of the marketing community. A virtual area contains member provided information. members of the marketing community can search information contained within the virtual area to identify potential partners to cross-referral agreements. Members can transfer rights in cross-referral agreements to other members of the marketing community.
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