METHOD AND APPARATUS FOR TARGETING ADVERTISING IN OVERLAPPING SALES TERRITORIES
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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-
N/A
Issued Date -
Nov 15, 2001
app pub date -
Mar 31, 1999
filing date -
Mar 31, 1999
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A method, apparatus, and article of manufacture for targeting information content, such as advertising, in overlapping sales territories. In one embodiment, a user accesses a web site and is assigned a cobrand. The cobrand is assigned based upon a uniform resource locator (URL) determined from data received from the user during access of the web site. If the determined URL does not correspond to a cobrand, the user is assigned an implicit cobrand. If the determined URL corresponds to a cobrand, the user is assigned an explicit cobrand. Advertising content based upon the assigned cobrand is selected and displayed to the user.
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