US Patent Application No: 2001/0049,620

Number of patents in Portfolio can not be more than 2000

Privacy-protected targeting system

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Abstract

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A system and method for transaction profiling in a privacy-protected manner, wherein the transaction generally refers to an intentional action by a user. For example, in the context of television programming, the transaction data may relate to programming and advertisements watched by the user over a predetermined period of time. A transaction profile vector based on the evaluation of the recorded transaction data is then computed, wherein the transaction profile vector may include demographic attributes such as probable age, household size, income level of the user, or preference attributes indicating probable products and services preferred by the user. To protect privacy, the generation of the transaction profile vector (also known as profile vector) preferably takes place local to the transaction.

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Patent Owner(s)

Patent OwnerAddressTotal Patents
PRIME RESEARCH ALLIANCE E., INC., A CORPORATION OF BRITISH VIRGIN ISLANDSDOYLESTOWN, PA49

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Blasko, John P New Hope, PA 18 343

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
MICROSOFT CORPORATION (14)
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COX COMMUNICATIONS, INC. (4)
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Other [Check patent profile for assignment information] (4)
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