Privacy-protected targeting system
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Dec 6, 2001
app pub date -
Feb 28, 2001
filing date -
Feb 29, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system and method for transaction profiling in a privacy-protected manner, wherein the transaction generally refers to an intentional action by a user. For example, in the context of television programming, the transaction data may relate to programming and advertisements watched by the user over a predetermined period of time. A transaction profile vector based on the evaluation of the recorded transaction data is then computed, wherein the transaction profile vector may include demographic attributes such as probable age, household size, income level of the user, or preference attributes indicating probable products and services preferred by the user. To protect privacy, the generation of the transaction profile vector (also known as profile vector) preferably takes place local to the transaction.
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