Privacy-protected targeting system

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20010049620A1
SERIAL NO

09796339

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system and method for transaction profiling in a privacy-protected manner, wherein the transaction generally refers to an intentional action by a user. For example, in the context of television programming, the transaction data may relate to programming and advertisements watched by the user over a predetermined period of time. A transaction profile vector based on the evaluation of the recorded transaction data is then computed, wherein the transaction profile vector may include demographic attributes such as probable age, household size, income level of the user, or preference attributes indicating probable products and services preferred by the user. To protect privacy, the generation of the transaction profile vector (also known as profile vector) preferably takes place local to the transaction.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
PRIME RESEARCH ALLIANCE E, INC.DOYLESTOWN, PA62

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Blasko, John P New Hope, PA 16 661

Cited Art Landscape

Patent Info (Count) # Cites Year
 
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* Cited By Examiner

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
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8065703 Reporting of user equipment selected content delivery 24 2006
7698236 Fuzzy logic based viewer identification for targeted asset delivery system 42 2007
8272009 System and method for inserting media based on keyword search 5 2007
* 2007/0288,950 SYSTEM AND METHOD FOR INSERTING MEDIA BASED ON KEYWORD SEARCH 53 2007
* 2007/0288,953 SYSTEM AND METHOD FOR AUCTIONING AVAILS 35 2007
7849477 Asset targeting system for limited resource environments 46 2008
8146126 Request for information related to broadcast network content 5 2009
8776115 National insertion of targeted advertisement 1 2009
* 2010/0037,255 THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING 23 2009
* 2010/0138,290 System and Method for Auctioning Avails 25 2010
* 2011/0067,046 FUZZY LOGIC BASED VIEWER IDENTIFICATION FOR TARGETED ASSET DELIVERY SYSTEM 22 2010
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ORACLE AMERICA, INC. (2)
* 7073191 Streaming a single media track to multiple clients 55 2001
* 2002/0056,126 Streaming a single media track to multiple clients 12 2001
 
AT&T INTELLECTUAL PROPERTY I, L.P. (1)
8463897 Systems and methods to emulate user network activity 0 2008
 
GULA CONSULTING LIMITED LIABILITY COMPANY (11)
8170912 Database structure and front end 4 2003
8078602 Search engine for a computer network 3 2004
8255413 Method and apparatus for responding to request for information-personalization 4 2005
8086697 Techniques for displaying impressions in documents delivered over a computer network 2 2005
8645941 Method for attributing and allocating revenue related to embedded software 2 2006
8073866 Method for providing content to an internet user based on the user's demonstrated content preferences 14 2006
8620952 System for database reporting 0 2007
8316003 Updating content of presentation vehicle in a computer network 0 2009
9495446 Method and device for publishing cross-network user behavioral data 0 2010
9372921 Method and device for publishing cross-network user behavioral data 0 2010
8689238 Techniques for displaying impressions in documents delivered over a computer network 0 2011
 
FRITZ SCHAFER GMBH (1)
8639920 Systems and methods for providing anonymized user profile data 19 2010
 
Vista U.S.A. (1)
7703668 Compact protocol and solution for substantially offline messaging between portable consumer device and base device 2 2006
 
INTERNATIONAL BUSINESS MACHINES CORPORATION (6)
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* 2004/0093,615 PVR credits by user 6 2002
* 2008/0306,814 LOCALIZED ADVERTISEMENT SUBSTITUTION IN WEB-BASED CONTENT 1 2007
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SAP SE (1)
* 2009/0217,296 BENEFIT ANALYSIS OF IMPLEMENTING VIRTUAL MACHINES 4 2008
 
COMCAST CABLE COMMUNICATIONS MANAGEMENT, LLC (2)
* 7472423 Method and apparatus for anonymously tracking TV and internet usage 10 2002
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VIRTUAL RADIO, INC. (1)
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INTEL CORPORATION (4)
* 2002/0184,195 Integrating content from media sources 88 2001
* 2011/0161,462 OFFLINE ADVERTISING SERVICES 1 2009
8429685 System and method for privacy-preserving advertisement selection 0 2010
9215252 Methods and apparatus to identify privacy relevant correlations between data values 0 2013
 
HAT TRICK, SERIES 83 OF ALLIED SECURITY TRUST (5)
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* 2003/0121,037 System and method for inserting advertising content in broadcast programming 27 2001
7243362 System and method for inserting advertising content in broadcast programming 38 2005
* 2006/0010,466 System and method for inserting advertising content in broadcast programming 57 2005
* 2007/0234,382 SYSTEM AND METHOD FOR INSERTING ADVERTISING CONTENT IN BROADCAST PROGRAMMING 13 2007
 
The Bristol Observatory, LTD (3)
7139675 Apparatus and method for probabilistic population size and overlap determination, remote processing of private data and probabilistic population size and overlap determination for three or more data sets 8 2002
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CATILINA MARKETING INTERNATIONAL. INC. (1)
* 2006/0143,075 Assumed demographics, predicted behaviour, and targeted incentives 79 2004
 
HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP (2)
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WEBAMG SARL (1)
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KONINKLIJKE PHILPS ELECTRONICS N.V. (1)
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WETPAINT.COM, INC. (1)
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Visa U.S.A. Inc. (42)
6837425 Compact protocol and solution for substantially offline messaging between portable consumer device and based device 51 2002
7152780 Compact protocol and solution for substantially offline messaging between portable consumer device and base device 39 2004
7690560 Compact protocol and solution for substantially offline messaging between portable consumer device and base device 4 2006
* 2007/0017,970 Compact protocol and solution for substantially offline messaging between portable consumer device and base device 35 2006
7600670 Compact protocol and solution for substantially offline messaging between portable consumer device and base device 6 2006
* 2010/0030,644 TARGETED ADVERTISING BY PAYMENT PROCESSOR HISTORY OF CASHLESS ACQUIRED MERCHANT TRANSACTIONS ON ISSUED CONSUMER ACCOUNT 19 2008
* 2010/0211,445 INCENTIVES ASSOCIATED WITH LINKED FINANCIAL ACCOUNTS 42 2010
8011570 Compact protocol and solution for substantially offline messaging between portable consumer device and base device 1 2010
* 2010/0306,032 Systems and Methods to Summarize Transaction Data 43 2010
8266031 Systems and methods to provide benefits of account features to account holders 7 2010
* 2011/0029,430 Systems and Methods to Provide Benefits of Account Features to Account Holders 13 2010
* 2011/0029,367 Systems and Methods to Generate Transactions According to Account Features 28 2010
9342835 Systems and methods to deliver targeted advertisements to audience 0 2010
8595058 Systems and methods to match identifiers 5 2010
* 2011/0125,565 Systems and Methods for Multi-Channel Offer Redemption 67 2010
* 2011/0093,327 Systems and Methods to Match Identifiers 116 2010
* 2011/0087,519 Systems and Methods for Panel Enhancement with Transaction Data 77 2010
* 2011/0087,550 Systems and Methods to Deliver Targeted Advertisements to Audience 42 2010
* 2011/0035,280 Systems and Methods for Targeted Advertisement Delivery 25 2010
* 2011/0047,072 Systems and Methods for Propensity Analysis and Validation 97 2010
* 2011/0087,547 Systems and Methods for Advertising Services Based on a Local Profile 38 2010
* 2011/0087,546 Systems and Methods for Anticipatory Advertisement Delivery 26 2010
* 2011/0087,530 Systems and Methods to Provide Loyalty Programs 56 2010
* 2011/0093,335 Systems and Methods for Advertising Services Based on an SKU-Level Profile 50 2010
9031860 Systems and methods to aggregate demand 1 2010
* 2011/0087,531 Systems and Methods to Aggregate Demand 52 2010
8738418 Systems and methods to enhance search data with transaction based data 3 2011
8639567 Systems and methods to identify differences in spending patterns 25 2011
* 2011/0231,305 Systems and Methods to Identify Spending Patterns 23 2011
* 2011/0231,257 Systems and Methods to Identify Differences in Spending Patterns 11 2011
* 2011/0231,223 Systems and Methods to Enhance Search Data with Transaction Based Data 37 2011
* 2011/0231,258 Systems and Methods to Distribute Advertisement Opportunities to Merchants 22 2011
* 2011/0231,224 Systems and Methods to Perform Checkout Funnel Analyses 20 2011
* 2011/0231,225 Systems and Methods to Identify Customers Based on Spending Patterns 11 2011
* 2011/0231,235 Merchant Configured Advertised Incentives Funded Through Statement Credits 29 2011
9471926 Systems and methods to provide offers to travelers 0 2011
8646684 Compact protocol and solution for substantially offline messaging between portable consumer device and base device 0 2011
8744906 Systems and methods for targeted advertisement delivery 7 2011
8626579 Systems and methods for closing the loop between online activities and offline purchases 21 2011
8606630 Systems and methods to deliver targeted advertisements to audience 25 2011
8843391 Systems and methods to match identifiers 3 2011
8407148 Systems and methods to provide messages in real-time with transaction processing 8 2011
 
FUTUREWEI TECHNOLOGIES, INC. (4)
9473828 System and method for matching targeted advertisements for video content delivery 0 2010
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UNILOC LUXEMBOURG S.A. (3)
9082128 System and method for tracking and scoring user activities 1 2010
9338152 Personal control of personal information 1 2012
9311485 Device reputation management 0 2014
 
KOC HOLDING A.S. (1)
* 2003/0018,613 Privacy-protecting user tracking and targeted marketing 59 2002
 
MICROSOFT TECHNOLOGY LICENSING, LLC (24)
* 6959420 Method and system for protecting internet users' privacy by evaluating web site platform for privacy preferences policy 34 2001
7912971 System and method for user-centric authorization to access user-specific information 21 2002
* 7076558 User-centric consent management system and method 116 2002
7334013 Shared services management 23 2002
7590705 Profile and consent accrual 12 2004
* 2005/0193,093 Profile and consent accrual 48 2004
7614002 Method and system for protecting internet users' privacy by evaluating web site platform for privacy preferences policy 15 2005
* 2005/0257,250 Method and system for protecting internet users' privacy by evaluating web site platform for privacy preferences policy 29 2005
* 2007/0208,728 Predicting demographic attributes based on online behavior 24 2006
7610391 User-centric consent management system and method 12 2006
* 8082179 Monitoring television content interaction to improve online advertisement selection 1 2007
8949155 Protecting privacy of personally identifying information when delivering targeted assets 0 2008
* 2010/0169,224 PROTECTING PRIVACY OF PERSONALLY IDENTIFYING INFORMATION WHEN DELIVERING TARGETED ASSETS 1 2008
8166104 Client-centered usage classification 2 2009
* 2010/0257,035 EMBEDDED CONTENT BROKERING AND ADVERTISEMENT SELECTION DELEGATION 0 2009
8719366 Profile and consent accrual 2 2009
* 2009/0300,509 PROFILE AND CONSENT ACCRUAL 9 2009
8443452 URL filtering based on user browser history 1 2010
* 2011/0185,436 URL FILTERING BASED ON USER BROWSER HISTORY 14 2010
8185932 System and method for user-centric authorization to access user-specific information 4 2011
* 2011/0119,732 SYSTEM AND METHOD FOR USER-CENTRIC AUTHORIZATION TO ACCESS USER-SPECIFIC INFORMATION 3 2011
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* 2012/0054,792 Online Advertisement Selection 0 2011
9092637 Profile and consent accrual 0 2014
 
VIAVI SOLUTIONS INC. (2)
* 7984187 System and method for constructing transactions from electronic content 0 2004
* 2006/0053,082 System and method for constructing transactions from electronic content 2 2004
 
INTENT IQ, LLC (8)
* 8566164 Targeted online advertisements based on viewing or interacting with television advertisements 11 2007
* 2009/0172,728 Targeted online advertisements based on viewing or interacting with television advertisements 107 2007
* 8595069 Systems and methods for dealing with online activity based on delivery of a television advertisement 14 2010
* 2011/0099,576 Systems and methods for dealing with online activity based on delivery of a television advertisement 4 2010
* 8695032 Targeted television advertisements based on online behavior 17 2011
* 2012/0047,530 Targeted television advertisements based on online behavior 32 2011
* 9369779 Targeted television advertisements based on online behavior 0 2014
* 2015/0312,614 Targeted television advertisements associated with online users' preferred television programs or channels 0 2015
 
SPRINGTIME PRODUCTIONS, LLC (1)
* 2009/0170,586 SPRINGTIME PRODUCTIONS SPECIAL CHARITY FUND RAISING PROCESS 2 2007
 
VERIZON PATENT AND LICENSING INC. (2)
8635255 Methods and systems for automatically customizing an interaction experience of a user with a media content application 2 2009
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ALCATEL LUCENT (1)
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ALCATEL-LUCENT USA INC. (1)
* 2008/0133,370 System and method for identifying and offering advertising over the internet according to a generated recipient profile 2 2007
 
CLICKGARDEN, INC. (1)
* 2002/0133,720 Method for filtering the transmission of data on a computer network to Web domains 21 2001
 
Peer 39 Inc. (4)
9117219 Method and a system for selecting advertising spots 0 2008
* 2010/0088,321 METHOD AND A SYSTEM FOR ADVERTISING 19 2009
* 2010/0125,502 METHOD AND SYSTEM FOR IDENTIFYING WEB DOCUMENTS FOR ADVERTISEMENTS 16 2009
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RPX CORPORATION (19)
* 2004/0237,102 Advertisement substitution 55 2004
* 2004/0194,130 Method and system for advertisement detection and subsitution 43 2004
* 2004/0189,873 Video detection and insertion 60 2004
7738704 Detecting known video entities utilizing fingerprints 51 2005
* 2005/0177,847 Determining channel associated with video stream 21 2005
* 2005/0172,312 Detecting known video entities utilizing fingerprints 75 2005
* 2005/0149,968 Ending advertisement insertion 45 2005
7690011 Video stream modification to defeat detection 10 2005
7809154 Video entity recognition in compressed digital video streams 29 2006
* 2006/0187,358 Video entity recognition in compressed digital video streams 91 2006
* 2009/0077,580 Method and System for Advertisement Detection and Substitution 43 2008
8365216 Video stream modification to defeat detection 5 2010
7930714 Video detection and insertion 21 2010
* 2010/0158,358 Video stream modification to defeat detection 9 2010
* 2010/0153,993 Video Detection and Insertion 14 2010
8073194 Video entity recognition in compressed digital video streams 12 2010
8374387 Video entity recognition in compressed digital video streams 25 2011
8634652 Video entity recognition in compressed digital video streams 2 2012
9147112 Advertisement detection 0 2014
 
SONY INTERACTIVE ENTERTAINMENT AMERICA LLC (20)
8574074 Advertising impression determination 19 2005
7895076 Advertisement insertion, profiling, impression, and feedback 68 2006
9129301 Display of user selected advertising content in a digital environment 6 2006
8626584 Population of an advertisement reference list 14 2006
8645992 Advertisement rotation 15 2008
8416247 Increasing the number of advertising impressions in an interactive environment 3 2008
8769558 Discovery and analytics for episodic downloaded media 9 2009
8272964 Identifying obstructions in an impression area 25 2009
8267783 Establishing an impression area 19 2009
8763157 Statutory license restricted digital media playback on portable devices 9 2010
8763090 Management of ancillary content delivery and presentation 8 2010
9015747 Advertisement rotation 8 2011
9272203 Increasing the number of advertising impressions in an interactive environment 0 2013
8795076 Advertising impression determination 8 2013
9195991 Display of user selected advertising content in a digital environment 1 2013
9367862 Asynchronous advertising placement based on metadata 4 2013
9531686 Statutory license restricted digital media playback on portable devices 0 2014
9474976 Management of ancillary content delivery and presentation 1 2014
9525902 Discovery and analytics for episodic downloaded media 0 2014
9466074 Advertising impression determination 2 2014
 
EXPERIAN MARKETING SOLUTIONS, LLC (6)
8024264 Systems and methods for determining thin-file records and determining thin-file risk levels 26 2010
9152727 Systems and methods for processing consumer information for targeted marketing applications 12 2011
8271378 Systems and methods for determining thin-file records and determining thin-file risk levels 21 2011
8738515 Systems and methods for determining thin-file records and determining thin-file risk levels 13 2012
8966649 Systems and methods for providing anonymized user profile data 9 2014
9595051 Systems and methods for providing anonymized user profile data 0 2015
 
FRANCE TELECOM (3)
* 7765583 System and method for managing virtual user domains 5 2005
* 2006/0195,888 System and method for managing virtual user domains 3 2005
* 2010/0269,160 SYSTEM AND METHOD FOR MANAGING VIRTUAL USER DOMAINS 3 2010
 
Experian Ltd. (1)
8364518 Systems and methods for forecasting household economics 13 2011
 
AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC. (2)
* 8935797 System and method for online data processing 1 2010
9501662 System and method for online data processing 0 2014
* Cited By Examiner