System and method for influencing a position on a search result list generated by a computer network search engine
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United States of America Patent
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Dec 20, 2005
Grant Date -
Dec 13, 2001
app pub date -
Jun 1, 2001
filing date -
May 28, 1999
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method for providing a search result list. The method includes receiving a search request from a searcher. In a database of search listings in which each search listing is associated with an advertiser and includes at least one search term and a bid amount by the advertiser, search listings generating a match with the search request are identified. A predetermined number of identified search listings are selected according to bid amount for display to the searcher. The identified search listings are arranged for display in a random order as the search result list. The search result list is then communicated to the searcher.
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