System and method for advertising
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Dec 20, 2001
app pub date -
Mar 12, 2001
filing date -
Mar 10, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system and method for targeting advertising. Advertising targeting information is stored on a client. Such information can be sensitive information that the user wishes to remain confidential. An advertisement is selected at the client for display to the user, based upon the advertising targeting information stored at the client. This can be accomplished using a software agent at the client. The selected advertisement may be retrieved from client memory, or a request can be sent to a remote server to send the selected advertisement to the client.
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Family
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Cited Art Landscape
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