Importance

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Abstract

The object of the present invention is to provide a transaction method that increases the desire of persons to participate therein. There is provided a product transaction method that executes product auctions over a communication network, wherein information regarding a product to be sold at auction is received from a product registrant, and this information is stored, an option representing the right to purchase from the product registrant at a preset price the product to be sold at auction, and to sell the product to the winning bidder at the winning bid price, is sold to a prospective option purchaser via the communication network, an auction of the product is executed through presenting the stored product information via the communication network and receiving bids, and where the purchaser of the option requests that the option be exercised, processing is carried out in accordance with the terms of the option.

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First Claim