US Patent Application No: 2002/0004,735

Number of patents in Portfolio can not be more than 2000

System and method for ranking items

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Abstract

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A system and method for ranking items is disclosed. In one embodiment, the items constitute offerings offered by at least one on-line vendor. The system includes a ranking module that estimates the likelihood that a user will select the offerings and the likelihood that the user will purchase the items offered in the offerings. Based on this information, the ranking module calculates the expected revenue to be generated by the offerings. The ranking module then ranks the offerings relative to one another so as to increase income received by the system administrator.

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Patent Owner(s)

Patent OwnerAddressTotal Patents
OVERTURE SERVICES, INC.PASADENA, CA2

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gross, William Pasadena, CA 67 1202

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Patent Info (Count) # Cites Year
 
YAHOO! INC. (48)
6,775,831 System and method for rapid completion of data processing tasks distributed on a network 130 2000
6,876,997 Method and apparatus for indentifying related searches in a database search system 154 2000
7,136,860 System and method to determine the validity of an interaction on a network 15 2001
6,978,263 System and method for influencing a position on a search result list generated by a computer network search engine 122 2001
7,092,901 System and method for influencing a position on a search result list generated by a computer network search engine 41 2001
7,835,943 System and method for providing place and price protection in a search result list generated by a computer network search engine 8 2001
7,076,479 Search engine account monitoring 12 2001
7,065,500 Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine 49 2001
7,225,182 Recommending search terms using collaborative filtering and web spidering 52 2001
7,231,358 Automatic flight management in an online marketplace 23 2002
7,043,471 Search engine account monitoring 28 2002
7,054,857 Use of extensible markup language in a system and method for influencing a position on a search result list generated by a computer network search engine 17 2002
7,231,395 Method and apparatus for categorizing and presenting documents of a distributed database 66 2002
7,555,485 System and method for conducting an auction-based ranking of search results on a computer network 9 2002
7,707,140 Information retrieval system and method employing spatially selective features 32 2002
7,962,363 Online media exchange 15 2002
7,373,599 Method and system for optimum placement of advertisements on a webpage 137 2003
7,100,111 Method and system for optimum placement of advertisements on a webpage 108 2003
7,454,409 Displaying paid search listings in proportion to advertiser spending 9 2003
7,266,551 Method and system for generating a set of search terms 6 2004
7,043,483 System and method allowing advertisers to manage search listings in a pay for placement search system using grouping 38 2004
7,958,115 Search systems and methods using in-line contextual queries 6 2004
7,856,441 Search systems and methods using enhanced contextual queries 11 2005
7,603,349 User interfaces for search systems using in-line contextual queries 72 2005
8,260,786 Method and apparatus for categorizing and presenting documents of a distributed database 2 2005
7,657,555 Method and apparatus for identifying related searches in a database search system 10 2005
7,447,691 System and method to determine the validity of an interaction on a network 3 2005
7,421,441 Systems and methods for presenting information based on publisher-selected labels 5 2005
* 7,409,402 Systems and methods for presenting advertising content based on publisher-selected labels 13 2005
7,464,079 System and method for influencing a position on a search result list generated by a computer network search engine 8 2005
7,499,874 Automatic flight management in an online marketplace 12 2005
7,783,540 System and method for influencing a position on a search result list generated by a computer network search engine 6 2006
7,702,537 System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine 1 2006
8,321,274 Advertiser alerting system and method in a networked database search system 1 2006
7,792,818 Method and apparatus for categorizing and presenting documents of a distributed database 18 2006
7,698,315 System and method allowing advertisers to manage search listings in a pay for placement search system using grouping 1 2006
7,483,886 Search engine account monitoring 4 2006
7,363,300 System and method for influencing a position on a search result list generated by a computer network search engine 11 2006
7,603,294 Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine 2 2006
7,668,861 System and method to determine the validity of an interaction on a network 45 2007
8,051,080 Contextual ranking of keywords using click data 1 2008
8,001,103 Displaying paid search listings in proportion to advertiser spending 0 2008
7,702,672 System and method for conducting an auction-based ranking of search results on a computer network 1 2009
7,933,903 System and method to determine the validity of and interaction on a network 0 2010
8,015,063 System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine 2 2010
8,527,533 Keyword suggestion system for a computer network search engine 0 2010
8,423,543 System and method to determine the validity of an interaction on a network 0 2011
8,521,588 Method for optimum placement of advertisements on a web page 0 2011
 
EBAY INC. (11)
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8,055,641 Methods and systems to communicate information 1 2009
8,046,321 Method and system to analyze rules 5 2010
8,244,666 Identifying an item based on data inferred from information about the item 5 2010
8,396,892 Method and system to transform unstructured information 2 2010
8,688,623 Method and system to identify a preferred domain of a plurality of domains 1 2011
8,521,712 Method and system to enable navigation of data items 2 2011
8,909,594 Identifying an item based on data associated with the item 0 2012
 
LIVEPERSON, INC. (6)
8,868,448 Systems and methods to facilitate selling of products and services 0 2001
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8,738,732 System and method for performing follow up based on user interactions 0 2006
8,805,844 Expert search 0 2010
8,805,941 Occasionally-connected computing interface 0 2012
 
ZANNI ASSETS LIMITED LIABILITY COMPANY (6)
8,219,465 Online ordering for a consumer 0 2009
8,600,822 Online ordering system and method utilizing normalized product feeds and insertion of order data without redirect 0 2009
* 8,065,195 Method, medium, and system for universal shopping cart order injection and payment determination 0 2011
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AMAZON TECHNOLOGIES, INC. (5)
8,131,594 System and method for facilitating targeted advertising 2 2006
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* 8,301,692 Person to person similarities based on media experiences 1 2009
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CUTTING EDGE CODES LLC (4)
8,763,907 Barcode device 0 2013
8,746,565 Barcode device 0 2013
* 8,733,657 Barcode device 0 2013
8,733,658 Barcode device 0 2013
 
EXPERIAN INTERACTIVE INNOVATION CENTER, LLC (3)
8,027,888 Online credit card prescreen systems and methods 2 2006
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* 2008/0059,352 SYSTEMS AND METHODS OF RANKING A PLURALITY OF CREDIT CARD OFFERS 16 2007
 
MICROSOFT CORPORATION (3)
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TYKHE, LLC (3)
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8,768,823 Securitization of sales participation certificates 0 2013
 
AMEDESA, LTD (2)
8,799,200 Method and system for creating a predictive model for targeting webpage to a surfer 0 2009
8,762,313 Method and system for creating a predictive model for targeting web-page to a surfer 0 2011
 
RICOH COMPANY, LTD. (2)
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A9.COM, INC. (1)
8,676,781 Method and system for associating an advertisement with a web page 0 2005
 
CISCO TECHNOLOGY, INC. (1)
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Crew Financial LLC (1)
8,185,456 Method and system for structuring a mortgage 0 2006
 
DIGIMARC CORPORATION (1)
8,671,165 Method, cell phone and system for accessing a computer resource over a network via microphone-captured audio 0 2013
 
FREE-PC, INC. (1)
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INGENIO LLC (1)
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INTERNATIONAL BUSINESS MACHINES CORPORATION (1)
7,881,959 On demand selection of marketing offers in response to inbound communications 3 2005
 
MBNA AMERICA (1)
* 8,620,757 System for providing an online account statement having hyperlinks 0 2003
 
NIKON PHOTO PRODUCTS INC (1)
* 8,073,831 Electronic shop providing method, site search method, and bulletin board providing method for searching a plurality of content registered onto a website 1 2008
 
Overture Service, Inc. (1)
6,983,272 System and method for influencing a position on a search result list generated by a computer network search engine 113 2001
 
SIEBEL SYSTEMS, INC. (1)
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TWITTER, INC. (1)
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VMWARE, INC. (1)
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YP INTERACTIVE LLC (1)
8,837,698 Systems and methods to collect information just in time for connecting people for real time communications 0 2007
 
Other [Check patent profile for assignment information] (2)
8,260,689 Method and system for managing and displaying product images 3 2007
8,554,639 Method and system for managing and displaying product images 0 2011
* Cited By Examiner