Method of controlling the display of a browser during a transmission of a multimedia stream over an internet connection so as to create a synchronized convergence platform
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Jan 10, 2002
app pub date -
May 9, 2001
filing date -
May 9, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
The present invention relates generally to a system and method of controlling the display of sponsoring, advertising and/or hyperlinks or other web page controls during a multimedia stream transmission over an Internet connection. Specifically, sponsoring, advertising and/or hyperlinks to accompany multimedia stream transmissions are selected so that they are 'thematically appropriate' or 'in context' with the content of the multimedia stream. In this way, the content of the sponsor, advertisement and/or hyperlink material is more likely to be properly targeted to the multimedia stream viewing audience. The presentation of the multimedia stream transmission is further enhanced by hyperlinks to related web sites associated with terms being used, details of particular topics, information on particular entities, and other view points.
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