Systems, methods and computer program products for facilitating display of content within application programs executing on electronic devices
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Sep 23, 2014
Issued Date -
N/A
app pub date -
May 18, 2001
filing date -
May 31, 2000
priority date (Note) -
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status (Latency Note)
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Abstract
An application program interface (API) is operably associated with application programs executing on an electronic device and enables the application programs to retrieve, store, and display content. The API enables application programs to communicate with other application programs and to send/retrieve content to/from other application programs. In addition, the API is configured to perform various event accounting functions. A gateway communicates with an electronic device application program via the API and is configured to retrieve content from a content server in response to receiving requests from the application programs. The gateway is configured to serve content retrieved from the content server to the electronic device, as well as to other servers and/or devices. Methods, apparatus, and computer program products are provided for dynamically selecting advertisements for use within user-requested content wherein the advertisements are stored locally within a user client device.
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