Method and apparatus for replacement of on-line advertisements
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Jan 24, 2002
app pub date -
Dec 1, 2000
filing date -
Dec 3, 1999
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
An Internet/world-wide-web-based advertisement replacement system and methodology for replacing advertising content on web-based communications received by users. The system comprises a web-browser device on a computer terminal for receiving the web-based communications having original advertising content including a target uniform resource locator (URL); a filter mechanism for identifying the original advertising content provided in the web-based communication; and, a mechanism for replacing original content with new advertising content for display at the computer terminal, the new advertising content determined based on a user profile information maintained by the system and including URL content for enabling user access to a destination web-site affiliated with advertisers providing the new advertising content.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully