Audience measurement system for digital television

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20020010919A1
SERIAL NO

09949938

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A television audience measurement system measures viewing of a television program viewed on digital television located in a statistically selected site by (i) retrieving an audience measurement data packet from a television set in order to identify the television program, (ii) detecting an audio code embedded in the television program in order to identify the television program, (iii) extracting an audio signature from the television program in order to identify the television program, (iv) identifying the television program through use of a software agent, and (v) selecting at least one of the retrieving means, the detecting means, the extracting means, and the software agent in order to identify the television program.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
NIELSEN MEDIA RESEARCH INC299 PARK AVENUE NEW YORK NEW YORK 10171-0074 UNITED STATES OF AMERICA

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Feininger, William A Palm Habor, FL 25 2527
Kempter, Paul C Palm Harbor, FL 11 1826
Lu, Daozheng Dunedin, FL 45 9582

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