Systems and methods for providing targeted advertisements based on current activity
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Apr 11, 2002
app pub date -
Oct 9, 2001
filing date -
Oct 11, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
An interactive television application is provided in which advertisements may be targeted based on current media. Targeted advertisements may be displayed in displays such as program guide information screens and video overlays. Advertisements are targeted and selected for display or excluded from display based on identifying which advertisements are associated with a current media or recently watched media. Media groupings are provided to associate media with groups of advertisements. Selection of advertisements for each media grouping can be based on programs, channels, network affiliation, sponsorship, genre or other suitable criteria.
First Claim
Family
International Classification(s)
Cited Art Landscape
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