Method and apparatus for internet customer retention
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
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Oct 2, 2012
Grant Date -
Apr 18, 2002
app pub date -
Mar 13, 2001
filing date -
Mar 13, 2000
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method of dynamically optimizing customer retention for a web marketing site is provided. That method includes specifying a permissible defunct threshold, specifying a range of offers to be included in a set of promotions, determining a probability that a customer will become defunct in a predetermined period of time since the last interaction of that customer with the web site, and providing a promotion to a customer if the probability that the customer will become defunct in the predetermined period of time since the last interaction of that customer with the web site is greater than a predetermined threshold.
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