Multiple advertising
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Apr 25, 2002
app pub date -
Sep 6, 2001
filing date -
Sep 6, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A method and apparatus for delivering multiple advertising for display with high-bandwidth content. The method and apparatus deliver multiple advertising to client computers in a flexible and customizable manner. The method and apparatus deliver multiple advertising by receiving multiple advertising at a client via a broadband medium and displaying high-bandwidth content at the client. The multiple advertising includes a package of a plurality of advertisements and the high-bandwidth content is of a form chosen from a list consisting of: video, audio, text, and a combination thereof. The method and apparatus customize the multiple advertising by evaluating a correlation between each of the advertisements of the multiple advertising and the displayed high-bandwidth content or a user profile of a user at the client and ranking each advertisement of the multiple advertising based on the correlation of each advertisement and the displayed high-bandwidth content or the user profile.
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