Importance

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Abstract

Disclosed are computer-implemented systems and methods for the management and operation of network-based partner, e.g., business, relationships. A representation of the partner relationship is established that includes rules for allocation of compensation, the subject matter to come under the partner relationship, and a resources to be presented to users/customers when they encounter an aspect of the partner relationship, for instance by browsing a web site of one of the partner entities. A system implementing the partner relationship includes a transactional engine for monitoring the browsing activity of a user while browsing partner relationship resources. A composite site manager generates the partner relationship resources based on component resources drawn from the partner entities and a presentation characterization forming part of the relationship representation. The transactional engine generates event data from the client-server request/response data flow. Message brokers transport the event data to software component that accumulates and aggregates the event data to generate facts that are meaningful for the operation of the partner relationship, e.g., compensation flows. An interposition mechanism allows for the request/response data flow to be modified. Further, the interposition mechanism can be used to implement common wallet or common shopping basket functionality in the context of the partner relationship.

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First Claim