System and method for miniguide implementation

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20020059602A1
SERIAL NO

09962035

Stats

ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A system and method for displaying detailed information about a currently displayed program along with a related advertisement in a miniguide overlaid on a small portion of a current television program. A viewer invokes a miniguide command using a viewer input device, such as a remote control, while watching a current television program in full screen format. In response to the miniguide command, the television system displays a portion of the television schedule information associated with the television program in an information area, and an advertisement on a panel ad window located horizontally adjacent to the information area. The advertisement displayed on the panel ad window is based on the television program being watched or customized based on viewer profile information. The viewer may interact with the advertisement by highlighting the advertisement and activating a function with respect to the highlighted advertisement. Such functions include, for instance, displaying information and/or a video clip about a product advertised on the panel ad window.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
INDEX SYSTEMS INC970 MARKET STREET SUITE 1205 SAN FRANCISCO CA 94102

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Macrae, Douglas B Weston, MA 51 3899
Ward, Thomas Edward III Weston, MA 4 309

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