Importance

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Abstract

A vending machine method and apparatus are disclosed for encouraging vending machine customers to review a marketing promotion or to participate in a survey while making a purchase. Customers are immediately rewarded for providing responses about the marketing promotion that was previously presented or their preferences or opinions. The reward may be, for example, a supplementary product, a discount on the customer's current purchase or a subsequent purchase, or a rebate. The vending machine ensures that it contains sufficient currency and products to meet the requirements of all active reward offers. The vending machine ensures that buyers are committed to making a purchase, before offering a reward to a customer. Unscrupulous customers are discouraged from using repeatedly participating in a marketing promotion, merely to collect rewards or influence the results of a survey. The marketing promotion presented to a customer can be based on the customer's current or previous product selection(s) or purchase history.

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First Claim