System and method for reporting counted impressions

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20020069407A1
SERIAL NO

09873784

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Abstract

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A system for reporting counted impressions in a network device. The system includes a data warehouse which collects event data pertaining to viewership history on the network device. Through a user interface, such as a web browser, a user can retrieve information about the counted impressions of the network device which displayed specific promotions. The event data may pertain, for example, to channel change events, channel surfing behavior of the viewer, time events, connections to peripherals, network locations of the network device, viewing behavior of the viewer, and subsequent event data after a promotion was displayed. A trigger may be embedded in the promotion such that when the promotion is displayed an impression is counted.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Cameron, Kirk Upton, MA 8 422
Fagnani, Mark Watertown, MA 7 436
Kanojia, Chaitanya Newton, MA 52 1591
Swartz, Terri Marlboro, MA 4 278

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