Method and system for addressing targeted advertisements using detection of operational status of display device
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Jun 27, 2002
app pub date -
Dec 7, 2000
filing date -
Aug 31, 2000
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method are disclosed for addressing targeted advertisements using a detection of the on/off operational status of a display device. The method includes determining whether or not the display device (e.g., a TV) of a subscriber of a TV programming service is operating, and inserting the advertisements into at least one media stream if it is determined that the display device is operating. Targeted advertisements are inserted into the programming stream only if the subscriber's display device is turned on to actually display the inserted advertisements. In this manner, advertisers can more specifically reach their target audience while also being given a much higher level of confidence that their ads have actually been viewed by the target audience.
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