System for rescheduling and inserting advertisements
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Jun 27, 2002
app pub date -
Dec 21, 2000
filing date -
Aug 31, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system for inserting advertisement into channels of media programming are disclosed for improving effectiveness in targeted advertising. The system includes an ad scheduler for identifying a predetermined order in which the advertisements are to be inserted into the channels of media programming. The ad scheduler stores an ordered list corresponding to the identified order and modifies the stored ordered list whenever a modification requiring event occurs. The system further includes an ad insertion module which inserts the advertisements into the programming channels according to the stored ordered list. The system may be implemented at the subscriber's side, e.g., in a set top box or personal video recorder.
First Claim
Family
International Classification(s)
- [Classification Symbol]
- [Patents Count]
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully