Embedding re-usable object-based product information in audiovisual programs for non-intrusive, viewer driven usage
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
Jun 27, 2002
app pub date -
Dec 22, 2000
filing date -
Dec 22, 2000
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method for non-intrusively embedding a multimedia advertisement associated with an object in an audiovisual program provided by one of various sources. The advertisement may be accessed and extracted from the program by pointing and clicking on the object while the object is displayed. A summary of advertisements may thereby be created. The accessed advertisements may be bookmarked or stored to create the summary. A user may create a profile of preferred types(s) of advertisements to filter out the display of advertisements for undesired types of advertisements.
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