Method and apparatus for profiling clients of a database-driven transaction system and marketing according to profile data
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
N/A
app pub date -
Dec 14, 2000
filing date -
Jun 14, 2000
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A data structure enabling input, storage, and access of client and supplier profile data within a database-driven transaction system is provided. The data structure comprises, a portion thereof dedicated to accommodate client profile information, a portion thereof dedicated to accommodate supplier profile information, a portion thereof dedicated to the creation and application of profile descriptors based on known historical data and a portion thereof dedicated to managing the current states of the profile descriptors according to new data received within the transaction system. The profile descriptors summarize a variety of activity states attributed to specific clients and suppliers doing business through the transaction system and are utilized for the purpose of customizing products and services offered through the transaction system according to a determined status ranking resulting from a combination of descriptors.
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