System and method for enabling user control of online advertising campaigns
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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-
N/A
Issued Date -
Aug 1, 2002
app pub date -
Dec 1, 2000
filing date -
Oct 31, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system and method for enabling user control over the creation and deployment of banner ad campaigns is disclosed. Through a web-browser interface, an advertiser can control the creation and implementation of an online advertising campaign (e.g., banner ad campaign). In particular, an advertiser can control various advertising campaign functions, including the design of a banner ad, the selection of an advertising channel in which the created banner ad will be displayed, the monitoring of the effectiveness of the banner advertising campaign, and the redesign and redeployment of the banner ad.
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