Importance

Loading Importance Indicators...

Abstract

An electronic on-line advertisement enhancement and incentive method and apparatus which offers an incentive to an incentive user over an electronic computer network is provided according to a first aspect of the invention. The method includes the steps of electronically awarding an incentive to an incentive user over the electronic computer network, the incentive preferably being in the form of an electronic incentive awarded by an incentive issuer, electronically storing over the network the incentive in a incentives administration server, and electronically redeeming over the network the incentive at the incentive user's discretion. Additional aspects of the invention include associating logo representations of incentives to be awarded with on-line advertisements and thereby encouraging incentive users to click through such advertisements to incentive issuer sites, where, on such issuer sites, they may select electronic incentive symbols and be awarded incentives or be awarded incentives for purchasing.

Loading the Abstract Image...

First Claim