Method and apparatus for providing targeted advertisements
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United States of America Patent
Stats
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Jun 28, 2011
Grant Date -
Aug 29, 2002
app pub date -
Feb 23, 2001
filing date -
Feb 23, 2001
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Techniques to deliver targeted advertisements and multimedia contents to viewers. Various types of advertisements are encoded and transmitted. The advertisements may be targeted for different coverage areas (e.g., national and local levels) and may further include various categories (e.g., kids, sports, business, and so on). At the terminal, one or more advertisements may be selected for display based on various selection schemes. The particular advertisement to be selected for display at a terminal may be based on the terminal's assigned profile or user interaction at the terminal. The profile may be assigned based on the last program viewed at the terminal, a particular filter icon selected at the terminal, the observed television viewing habits of the viewer at the terminal, and so on. The techniques may also be advantageously used for delivery of other multimedia contents and for other applications.
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Family
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