Method and system for mass customization of digital television broadcasts
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Aug 29, 2002
app pub date -
Feb 28, 2001
filing date -
Feb 28, 2001
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method and system for the mass customization of Digital Television broadcasts that involves the broadcasting of synchronized sub-streams. Each sub-stream is divided into segments of equal length and marked by time-stamped tags. The sub-streams include keywords describing the video content, and the sub-stream keywords are compared with viewer keywords at the client-side set-top box to derive a match score. The set-top box then switches to the sub-stream having the best match score. Thus, the client-side set-top box can automatically select commercials that best fit the personal interests of each viewer, resulting in better targeted commercials and simultaneously benefitting the viewer and advertiser.
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