Targeted advertising during playback of stored content
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United States of America Patent
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-
N/A
Issued Date -
Sep 5, 2002
app pub date -
Jan 2, 2001
filing date -
Jan 2, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
An advertising technique for use during playback of stored entertainment content. A set-top box notifies a service provider of the selection of playback of stored content by a user. The service provider uses user profile information and other information to select targeted advertisements for the user and the advertisements are merged with the stored content for presentation to the user.
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