Hybrid advertising broadcast method
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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-
N/A
Issued Date -
Sep 5, 2002
app pub date -
Mar 2, 2001
filing date -
Mar 2, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A method and structure for distributing hybrid advertisements, audio programming, video programming or other programming types. A set-top box is provided with two communications links, one for receiving conventional television programs including short duration advertisements and one for receiving corresponding extended length advertisements from a service provider. After viewing an abbreviated advertisement, a viewer of the system may indicate a desire to view an extended length advertisement corresponding to the abbreviated advertisement and the system will display the requested extended length advertisement for viewing by the viewer.
First Claim
Family
International Classification(s)
Cited Art Landscape
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