Importance

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Abstract

The invention relates to an Internet-accessible incentive marketing program, which provides a plurality of html pages viewable by Internet-connected users using browser software. This program provides a plurality of services that allow Internet-connected users to accrue and utilize incentive points. Generally, a homepage is provided, including various links, such as (i) an enrollment link, for initiating an on-line enrollment process, (ii) an informational link, for providing information concerning the incentive marketing program, (iii) a login link, for accessing user account information, (iv) a time-limited incentive link, for accessing a time-limited incentive offer, (v) an incentive-referral enrollment link, for directing the user to enroll in a third-party program from which the user can accrue incentive points, (vi) a direct-access shopping link, for permitting the user to transact on-line business with an associated merchant or service provider, and (vii) a direct-access redemption link, including an associated depiction of an award and an incentive point total needed to redeem the award, for permitting the user to redeem the depicted award. The third-party program associated with an incentive-referral enrollment link may, for example, relate to Internet access services, long-distance telephone services, on-line auction services, or other services.

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First Claim