Viewing information collection system and method using data braodcasting, and broadcast receiver, viewing information server, shop terminal, and advertiser terminal used therein
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
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N/A
Issued Date -
Sep 19, 2002
app pub date -
Mar 14, 2002
filing date -
Mar 15, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Provided is a viewing information collection system in which information about 'who viewed which CM program when and where with how much interest', or information indicating whether the CM program has successfully induced the viewer to purchase the advertising product is automatically collected and processed, and the resulting marketing information becomes worth knowing for advertisers and broadcast stations. A broadcast facility 1 provided in a broadcast station broadcasts program data of a CM program together with the associated information indicating a sponsor code, product name, and others. On receiving the CM program, a viewer's broadcast receiver 2 extracts the associated information, and automatically transmits it to a viewing information server 3 together with viewing time/day, area information, and a viewer profile which is previously stored. The viewing information server 3 then stores thus received viewing information into a database, generates marketing information through statistical analysis, and provides it to an advertiser terminal 4.
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