System, method and article of manufacture for generating a model to analyze a propensity of customers to purchase products and services
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United States of America Patent
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N/A
Issued Date -
Sep 26, 2002
app pub date -
Mar 22, 2001
filing date -
Mar 22, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system, method, and article of manufacture are afforded for providing a model indicating a propensity of a customer to purchase goods or services. Initially, a plurality of customers are identified. Thereafter, first information is retrieved on each of the customers. A survey is subsequently conducted to collect second information from each of the customers. A model may then be created. A score may then be calculated for each customer based on the first information and the second information, and the model. Such scores indicate a propensity of the customers to purchase goods or services.
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