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Abstract

Embodiments provide a method, article of manufacture, and apparatus for searching for information on a network of computers using a modified search query. The search query is modified using translation data. The translation data is any information having a predefined association with the search query content. In one aspect, the translation data comprises a location value and a demographic profile value. The location value, demographic profile value, and search content may include any number and types of characters, keywords, symbols, numerals, etc. Upon receiving a search query, a translation program takes step to locate any keywords within the search content, wherein the keywords indicate that translation data is available for modifying the search query. If the search content contains keywords, then steps are taken to modify the query. The modified query may then be executed by a search tool. In some embodiments, the search tool and the translating program are integrated.

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First Claim