Importance

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Abstract

A method of transacting sales through a global computer network, and more particularly, to a method of transacting multi-faceted sales online the practice of which has been at odds with the standard e-commerce shopping cart approach. Multi-faceted sales are transacted using a multi-step process which supports the sale of 'base' products and related 'upsell' products while resolving consumer price resistance and order abandonment issues that plague other e-commerce shopping cart approaches. Upon visiting a website and purchasing the advertised or other base products, the system completes the base sale transaction by collecting the necessary customer information. The sale in completed and the customer is notified of the completion of the sale. Thereafter, the website offers for sale to the customer one or more related upsell items as a separate and distinct transaction from the base sale transaction. The sale of any upsells is presented as distinct from the already consummated base product transaction, and the sale is ultimately consolidated with the base product sale for notification and shipment purposes. By creating a way to support multi-faceted sales online, Internet sales become equally attractive to Direct Response Advertisers as conventional 800 telephone number operator models, allowing such advertisers to encourage customers interested in purchasing a product advertised on television, in print, or over the Internet to purchase the product through the advertiser's website, and thereafter offer the customer one or more upsell products, all without risking losing the customer's interest in and purchase of the advertised base product.

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First Claim