Importance

Loading Importance Indicators...

Abstract

The present invention is intended to provide a marketing system capable of organically linking an analysis result to the data of a business rule. An analysis capability of the marketing system according to the invention extracts information necessary for counterplan analysis from a shopping history database, a customer database, and a merchandise database, analyzes the extracted information, and stores an analysis result into an analysis result database. A rule generation capability of the marketing system extracts the analysis result information from the analysis result database, generates a business rule by adding rule parameter definition information of person in charge inputted from an input device to the extracted analysis result information, and stores the generated business rule into a business rule base. A rule execution capability executes the business rule stored in the business rule base by use of the information stored in the shopping history database, the customer database, and the merchandise database to generate counterplan history information and stores the generated counterplan history information into a counterplan history database.

Loading the Abstract Image...

First Claim