Importance

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Abstract

The illustrative embodiment of the present invention provides a method of recording and using object associations determined by a location system at a tradeshow. Object locations are determined based on signals generated from object identifiers attached to the tradeshow attendees and forwarded to an electronic device interfaced with a network. The origin of the signal is calculated by a location determining module based on a number of factors such as the known position of the receivers receiving the signal, the historical recorded position of the attendee, the characteristics of the receivers receiving the signal (i.e. the range), the strength of the received signal, the type of signal, and whether or not the signal was repeated. Once the location of the attendee has been determined, the location determining module consults a database to determine associations between the located attendee and other persons, objects, exhibits or specified locations based on proximity to the located attendee. Once an association is determined, it is stored and the duration of the association is subsequently recorded. The data from the identified associations may then be leveraged in a number of ways as input data for a variety of applications, such as software which generates sales leads and targeted advertising to tradeshow attendees based on their current location.

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First Claim