Global campaign optimization with promotion-specific customer segmentation
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United States of America Patent
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Issued Date -
Nov 14, 2002
app pub date -
May 10, 2001
filing date -
May 10, 2001
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method and system thereof for segmenting customers by promotion. Each customer in a test group of customers is segmented into a segment in a plurality of segments for each promotion in a plurality of promotions. Accordingly, for each promotion, there is a corresponding set of segments, each segment representing a first respective group of customers having a certain response to the promotion. The customers are then separated into a plurality of meta-segments, wherein each meta-segment represents a second respective group of customers having a certain response to all of the promotions in the plurality of promotions. The use of meta-segments facilitates the design and optimization of an advertising campaign by maintaining a desirable level of detail while reducing the number of input parameters.
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