Consumer loyalty marketing program based on multi-transaction platform that provides high rewards to members under a tiered reward scheme
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United States of America Patent
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N/A
Issued Date -
Nov 28, 2002
app pub date -
Oct 10, 2001
filing date -
Mar 30, 2001
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
According to the invention, a customer loyalty marketing program is based on a multi-transaction platform that provides high rewards to member consumers under a tiered reward scheme. The invention includes the steps of registering a member consumer and creating a member record in a computer server; registering a member merchant outlet and creating a member merchant record; recording all transactions made by member consumers in a transaction record; issuing loyalty numbers to member consumers following their individual levels of spending according to pre-determined rules of the program; randomly selecting at least one potential reward recipient from a database of participating members, when a target is reached according to pre-determined rules of the program; answering a quiz correctly to claim and receive the rewards from the tiered reward scheme on an optional basis; and updating all records therein the computer server after each selection of the program.
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