Subscriber selected advertisement display and scheduling
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
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N/A
Issued Date -
Nov 28, 2002
app pub date -
Apr 3, 2002
filing date -
Apr 3, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A subscriber selected ad display and scheduling system which allows subscribers to request any one of a plurality of advertisements they wish to view from a library of advertisements stored at the set-top box. Generally, the set-top box stores a plurality of advertisements that have been targeted to the subscriber. Two different embodiments are provided. In one embodiment, the subscriber may view different available advertisements via an advertisement guide, and select one or more advertisements wherein upon selection, the contents of the selected advertisements are immediately displayed at the subscriber display. Alternatively, the subscriber may select one or more advertisements from a list of advertisements with the help of an advertisement guide. In this embodiment, the selected advertisements are scheduled for displays, i.e., as soon as the next avail (advertisement opportunity) is identified, the next selected advertisement is inserted in the avail.
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