Method and computer system for processing and presenting market and marketing information regarding a product
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United States of America Patent
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app pub date -
Apr 24, 2001
filing date -
Apr 24, 2001
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Abandoned
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Abstract
The present invention relates to a method for computerized processing and presenting market and marketing information regarding at least one first product. The method according to the invention comprises storing, in a database, collected data related to at least one key success factor associated with at least the market performance which is related to said first product; forecasting, in a central computer unit, the future sales of said first product based on said collected data related to said at least one key success factor; and transmitting said information to at least one external business. The invention allows improved monitoring of the status and development of a product on a market and provides improved understanding, benchmarking, forecasting and strategic decision-making as regards the future sales of the product in question.
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