Household level segmentation method and system
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United States of America Patent
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Sep 23, 2008
Grant Date -
Dec 5, 2002
app pub date -
Jun 1, 2001
filing date -
May 29, 2001
priority date (Note) -
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status (Latency Note)
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Abstract
A method and system for classifying consumers in clusters of similar behavioral and demographic characteristics. Demographic and behavioral data of consumers is used to generate a plurality of classification trees. The plurality of classification trees are searched for a classification tree resulting in an optimal set of clusters. The optimal set of clusters has clusters that are substantially homogeneous in demographic and behavioral characteristics.
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