Content personalization based on actions performed during a current browsing session
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United States of America Patent
Stats
-
N/A
Issued Date -
Dec 26, 2002
app pub date -
Jan 15, 2002
filing date -
Mar 29, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system provides session-specific web page or web site recommendations to a user based upon an identification of web pages previously viewed by the user during a browsing session. During a sequence of proximately visited locations, users tend to view web pages with similar content. To collect data, a client program executes in conjunction with a web browser on each of multiple users' computers. Each client program identifies pages viewed by the user and transmits the sequence of identifications to a server application executing on a recommendation system. The recommendation system creates tables of similar web pages based upon the sequences of locations visited by users. To create session-specific web page recommendations, the system uses the client program to identify a set of locations visited by the user during the session. The system then identifies similar web pages based upon the created tables and combines, sorts, and filters the results.
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Cited Art Landscape
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