Importance

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Abstract

Methods for providing a virtual coupon are disclosed. One aspect of the present invention includes a method for creating a virtual coupon by a merchant, wherein creating includes defining a coupon offer location. The method also includes presenting the virtual coupon to a consumer device only if the consumer is within the vicinity of the coupon offer location or the consumer otherwise indicates an interest in goods and/or services in the vicinity of the coupon offer location. The virtual coupon is presented to the consumer's device in a format compatible with that device. A simple graphical user interface allows complex coupon campaigns to be constructed and managed by merchants using relatively simple data entries. Consumer identities, consumer profiles and/or statistical information concerning the response of consumers to the virtual coupon campaign are also provided to facilitate marketing and targeting of consumers in a defined location.

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First Claim