Business method of auctioning advertising
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United States of America Patent
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N/A
Issued Date -
Jan 2, 2003
app pub date -
Jun 19, 2002
filing date -
Jun 29, 2001
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A business method for billboard advertising discloses auctioning display-time on billboards capable of dynamic-content display. The method provides the auctioning of display-time on at least one content-display unit. An auction may be based on a time period, a type identifier, group, content-display unit location, a hierarchy, or other desirable segmentation. An advertising billboard device for use with the present invention comprises a display controller adapted to receive, store, and display dynamic-content from the server. At least one content-display unit is in communication with the display controller, wherein the content-display unit visually displays the information from the dynamic-content. The advertising billboard display controller may also comprise a timing means, the display controller altering the visual display of the content-display unit as a function of a signal from the timing means. The display controller may be adapted to receive, store, and display dynamic-content from one or a plurality of servers, wherein the display controller comprises a hierarchical control scheme, the hierarchical control scheme adapted to select dynamic-content from one server of the plurality of servers for display on the content-display unit. The advertising billboard device may also comprise a plurality of display controllers in communication with a plurality of content-display unit devices, each display controller from the plurality of display controllers having a type identifier, wherein each of the display controllers selects dynamic-content for display on its content-display unit as a function of the type identifier.
First Claim
Family
- 15 United States
- 10 France
- 8 Japan
- 7 China
- 5 Korea
- 2 Other
Patent Owner(s)
Patent Owner | Address | |
---|---|---|
NOVUS PARTNERS LLC | 4445 LAKE FOREST DRIVE CINCINNATI OH 45242 |
International Classification(s)
Inventor(s)
Inventor Name | Address | # of filed Patents | Total Citations |
---|---|---|---|
Vaitekunas, Jeffrey J | West Chester, OH | 33 | 11174 |
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Maintenance Fees
Fee | Large entity fee | small entity fee | micro entity fee | due date |
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Fee | Large entity fee | small entity fee | micro entity fee |
---|---|---|---|
Surcharge after expiration - Late payment is unavoidable | $700.00 | $350.00 | $175.00 |
Surcharge after expiration - Late payment is unintentional | $1,640.00 | $820.00 | $410.00 |
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